These devices are tipped to be the next big thing, capable of running apps that will allow employees or consumers alike to purchase products or interact with them through the blink of an eye or a simple verbal cue.
New technologies will support improved communication. Of course, such use cases are easily deployed in selected concept store locations already today. Increased social sharing and user-generated content associated with smart devices will help marketers create more useful, targeted marketing.
To gain large-scale consumer adoption, Google Glass technology needs to be further miniaturised and, ideally, glasses brands, such as Rayban or Warby Parker, would directly embed the Google Glass technology platform in their products.
And with the market entry of the long awaited AppleWatch imminent, we can expect to see increased consumer adoption and a lot of interesting consumer-facing retail applications in the near term.
Wearables, or clothing and accessories embedded with smart technology to support individualized computing, are rapidly rising in popularity. This level of integration and the resulting consumer adoption would then make it key for retailers to offer consumer-facing applications for wearables, accessible through normal glasses or, ultimately, contact lenses embedded with smart glass technology.
What do you think.
It largely depends on the applications for which it is being used. Great examples of this include Google Glass being used for hands-free order commissioning in warehouses, decentralised fulfilment centres or store locations. Due to their design, smart watches have started to gain relevance in the consumer market, but because of their limited distribution with consumers, smart glasses are not ready for many meaningful consumer applications in the mobile shopping context just yet.
As more practical and user-friendly wearable device applications are developed, consumer adoption will increase.
Marketers may also be able to embed extra content in print and physical advertisements that will appear when viewed through specific wearables, like smart glasses. Wearable devices grant the wearer access to information in real-time as well as the ability to input and store data with ease.
But perhaps most importantly, wearables have the capacity to grant marketers access to the way consumers really feel. As always, with increased technological functionality comes increased concern for privacy. By Sarah Robles on May 14, Share: Most of us have already come into contact with or at least heard of wearables.
A so-called pick-by-vision approach enables the warehouse or stock-room worker to retrieve a pick list, move through the warehouse to the proper bin locations — via the most efficient path as indicated on the heads-up display — and scan each item on the list using Glass to verify the picks before collecting all the products and making them ready for dispatch.
For wearable point of sale to become a practical reality further miniaturisation of smart glasses or different form factors for smart watches will be required.
This is where Glass is showing how much power wearables will have to redefine the way that the retail and supply chain industries work. Above all else, their purpose is to support constant, convenient, seamless, portable, and mostly hands-free access to computing.
To roll out wearable AR experiences to large audiences, however, retailers will depend on large-scale consumer adoption of smart glasses such as Moverio or Google Glass. Need to have, not nice to have. Fine line for content marketers.
Practicality must be considered, and wearables must offer capabilities so sought after that demand is strong and consistent.
This gives them a chance to make some impact on the market. They must be able to pass the "turn around test", meaning that users would turn around halfway to work if they had forgotten the device. Wearables Impact Content Marketing According to the Content Marketing Association, wearables have the potential to redefine how marketers reach consumers.
So where have we got to so far with this disruptive device technology. Smart watches, connected glasses and even smart contact lenses are gradually making their presence felt in the mass market.
Behind the scenes, the picture is different because the design of Google Glass lends itself so well to the hands-free user experience and only needs to be made available to a small number of employees making it ideal for retail inventory and procurement.
Industries Most Impacted by Wearable Technology. Not every industry can leverage wearable technology for marketing, now or in the future, with the same effect. Some brand messages may not translate their emotional punch or call to action with the same degree of success in this new, glanceable world.
Digital marketing provides an unprecedented number of opportunities to talk directly with customers and potential customers. Because these are "real" conversations, they tend to have permanent effects on brand perception. Jan 09, · Here's how wearables could affect the content marketing industry.
How Content Marketing Could Change In A Wearable Technology Era. Learn what marketers need to know about wearable technology in this post by imFORZA.
Wearable technology — sometimes called wearable gadgets, fashion electronics, or simply wearables — are devices that double as aesthetic accessories and the greatest advancement in wearables that people could hope for was the digital calculator. Go independent as a freelance Digital MarketerDay Money Guarantee · Download To Your Phone · Expert Instructors.
The impact of digital marketing on business in general will minimize the marketing costs by transforming from traditional/offline marketing to a mix of offline and online marketing with a focus on.Impact of wearables on digital marketin